Don't drop what matters
Don't leave something out simply because it's hard to measure.
Accounting for Consequence
They don't always land with the same people, and they don't always show up at the same time.
The ledger is a simple way of keeping more of that in view.
Account for what matters.
The gap
Most decisions get made under pressure. We naturally focus on what we can see: the immediate benefit, the immediate cost, the problem that needs solving.
But some consequences show up later. Some are hard to measure. Some fall outside our view—or get carried by someone else, somewhere else.
What goes unaccounted for does not disappear. It gets carried somewhere else.
Money is an obvious example.
A financial account can be completely accurate without being the whole account.
That's not a flaw in financial accounting. It's the boundary of it.
Start a ledger
Use the questions to get a better view of something that matters. Put down what you know. Leave open what you don't.
What belongs on it
Some things come with numbers. Use them.
Some don't. That doesn't make them less real.
Time, trust, strain, obligations, capacity, capability gained, options created, uncertainty, and consequences that haven't shown up yet can all matter.
Don't leave something out simply because it's hard to measure.
Don't give something a number it hasn't earned. If it's uncertain, say so.
See it in use
Choose an example and see what the four questions bring into view.
Shipping early — testing cut
The ledgerNothing here makes the decision for you. It gives you more of the decision to work with.
Put it to use
Four questions. One page. Bring it to a decision you're already working through.
PDF · 1 page · No sign-up required. The PDF can be filled in most modern PDF viewers and saved to your device.
There's no “right” way to use the ledger. If it helps, keep using it. If it doesn't, I'd like to hear why—and what might make it more useful.
Use it alongside what already works
The ledger can sit beside the way you already make decisions.
A financial model can tell you whether the numbers work. The ledger can help you see consequences the model wasn't built to show.
A planning process can help determine what to do and when. The ledger can help reveal who carries what along the way.
A governance or risk process can establish whether requirements have been met. The ledger can help keep the remaining exposure visible.
Keep the process. Add the account where the process stops.
The boundary
It doesn't tell you who's right. It doesn't assign blame. It doesn't turn uncertainty into certainty. And it doesn't require every benefit and burden to balance.
Sometimes it shows you something you hadn't accounted for. Sometimes it confirms what you already knew. Either can be useful.
The ledger keeps the books; the verdict stays yours.
The ledger is a tool. Judgment remains human.
Keep investigating
A decision may raise other questions.
What do we actually know? What are we assuming? What's already been promised? What have we pushed to later? What needs to hold up over time? What still doesn't add up?
Follow the questions as far as the situation requires.
In the field
The core is deliberately simple: four questions and a ledger.
We're putting it to work against real decisions and conversations to understand where it helps, where it doesn't, and what becomes visible.
We're documenting what we learn from real-world use and allowing the practice to develop from experience rather than adding complexity before it earns its place.
If you use the ledger, we'd be interested in what happened—including where it didn't help.
Jeff Burke
I've spent much of my career working with people and organizations making decisions where the numbers, the pressures, and the consequences don't always tell the same story.
The ledger grew out of a simple question: what are we missing?
I'm developing the practice through use—putting it alongside real decisions, learning where it helps and where it doesn't, and keeping the core deliberately simple until experience gives us a reason to add more.
I'm making the basic idea and four questions available here because I think they're useful on their own. If they help you see something differently, use them. And if your experience raises a question, exposes a weakness, or takes the idea somewhere interesting, I'd like to hear about it.
None of this starts from scratch. The thinking here builds on ideas and practices that people across many fields have developed and shared over many years. I'm interested in what happens when some of that thinking is brought together around a simple premise.
Continue the conversation
The close
Accounting for Consequence.